Fleet Foxes become National Park Protectors

The focal point of Vida’s June 2018 campaign for the Foundation for National Parks & Wildlife (FNPW) was a video we created showing the natural beauty of Woomargama National Park in southern NSW. The aim of the campaign was to raise $229k to purchase 229 hectares of available nearby land to add to this Park’s footprint. Given FNPW’s mission is to ‘protect and preserve’ native habitat and animals, Vida negotiated with Grammy-nominated Seattle Folk Rock band, Fleet Foxes to use their song ‘Your Protector’ royalty free as the soundtrack to the video. Different edits were made for website and e-DM, PR, Crowdfunding and Social Media. After just 5 weeks in market, the campaign had raised more than the $229k target amount.


26th Pub2Pub another success

Vida again conducted all marketing and comms. for the 26th running of the Pub2Pub Charity Fun Run & Festival for our client, Rotary Club of Brookvale. The event was held on Sunday August 26 and nearly 4,000 participants ran, jogged or walked over three distance options (13km, 6km or 3km) including Sea Eagles Legend, Cliffy Lyons who pushed his 2 year-old grandson Harry in a pram over the entire 3km course! Over $200k has already been raised for some very deserving local charities.


COLORBOND® steel homeowner engagement

Vida is currently helping client, COLORBOND® steel, to promote an exciting competition celebrating the launch of their new ad. campaign for COLORBOND® steel Surfmist® Matt. It features a chance to WIN a long lunch with former ‘The Block’ contestants, Kyal and Kara + $10K cash. The winner can ask the couple questions about their renovations and discuss their own building plans. This promotion is part of the CRM program Vida is conducting in conjunction with BlueScope.