|
|
|
|
Our new COLORBOND® steel TV ad + $2,500 Visa Virtual Card prize*
Hi Everyone,
We're excited to announce that our new COLORBOND® steel TV ad - 'Made by Australia' - launches this Sunday, 31 January.
What better way to celebrate the depth of the connection between COLORBOND® steel and the Australian landscape than to capture the many 'parallels' that exist between them? The corrugations and modern architectural lines of our products are found all around us in nature. That's the inspiration behind our new TV ad for 2021.
To a soundtrack of Sarah Blasko's evocative new version of GANGgajang's classic Sounds of Then (This is Australia), the ad takes us on a journey to a variety of Australian landscapes and family moments where the familiar lines and contours of COLORBOND® steel are echoed in the world around us.
When asked about her experience recording the song, Sarah Blasko commented:
|
|
"Sounds Of Then was a song I'd heard so many times growing up, but it was a real pleasure getting to know it better and trying to make it my own. The lyrics conjure up a vivid sense of place and I love that about the song. The guitar 'hook' magically captures a feeling of space in the landscape and that was recreated with my voice and the strings, which were lovingly arranged by my friend Nick Wales. I hadn’t been in the studio all last year, so it was an enjoyable project to mark my return."
|
|
|
|
For over 50 years, from our towns and cities, to the countryside and coast, COLORBOND® steel has been proudly made in Australia for Australian conditions… but above all, with Australia at our core, we like to think that COLORBOND® steel is Made by Australia.
From concept, to filming and the wonderful soundtrack, we really hope you're as proud of this as we are, and that you'll encourage your customers, colleagues, friends and family to look out for and watch the ad.
|
|
|
WHEN TO WATCH
You can see the new ad this Sunday morning – on Channel 7's Weekend Sunrise (between 7am and 10am AEDST) or on the COLORBOND® steel web site from Sunday. It will then be aired across all metro. and regional stations over the coming months.
To celebrate all the wonderful people who were involved in the making of this ad, we've created a short 'behind the scenes' video, which we invite you to watch.
|
|
$2,500 VISA VIRTUAL CARD TO BE WON*!
|
|
|
To celebrate the launch of our new TV ad with you, we’re running an exclusive promotion for BlueScope staff only. Inspired by the strong and beautiful lines of our striking coastline, our lush bushland and our spectacularly dry interior, we’re asking you to show us a favourite Australian location you've visited.
Head to the COLORBOND® steel Made by Australia Workplace page or email us and share an image of your favourite Aussie spot, together with a short caption of why it means so much to you. Perhaps it's a family holiday destination… a favourite surfing or fishing spot… a hiking track in the bush or a much-loved, snow covered ski slope.
The selected winner will receive a $2,500 Visa Virtual Card*. The winner could choose to spend it on their next Aussie vacation and even find their new favourite spot.
|
|
As a valued member of the BlueScope team, we’d like to thank you for all your hard work and your contribution to the strength of our great Australian brands.
Kind regards,
John Nolan
Chief Executive Australian Steel Products
|
|
^*Terms & Conditions. Ends 11.59pm AEDST on 26/2/21. Open to AU res employed by BlueScope on a permanent, part time or casual basis. Limit 1 entry per person. The winner will receive a $2,500 Visa Virtual Card. Promoter: BlueScope Steel Limited (ABN 16 000 011 058) of L11, 120 Collins St, Melbourne, VIC 3000.
|
|
COLORBOND®, BlueScope, the BlueScope brand mark and ® colour names are registered trademarks of BlueScope Steel Limited.
© 2021 BlueScope Steel Limited. ABN 16 000 011 058. All rights reserved.
|
Your Privacy: BlueScope Steel Limited respects your privacy and complies with the Australian Privacy Principles and SPAM Act. For full details of our privacy policy, click here.
|
|
|
